Open End Coding
Open ended data needs to be coded based on specific conventions and codes for the research team to effectively analyze and comprehend customer responses. Quantifying the data without losing the message, understanding the emotions conveyed and bucketing them in relevant code frames is key to open end coding.
First step towards coding is analyzing the open end responses and creating the code frame. Code frame needs to be reviewed as it forms the basis of coding. After finalizing the code frame, every response is given a numeric code based on the code frame so that data can be summarized in the form of tables and charts. Our team run an extensive quality check on the coded data and then data is delivered in the requested format.